Launch of the Electronic Local Guide to Real Estate


The Local Guide to Real Estate

The Local Guide to Real Estate

Coinciding with its second birthday in March, the Local Guide to Real Estate launched in electronic format too.

The Local Guide to Real Estate, an in-house Engel & Völkers Southern Africa publication showcases high-end real estate from around the country and abroad, as well as property news and information in an easy-to-navigate magazine format.

“National interest in our magazine has grown phenomenally since its launch in March 2007. The incredible feedback we’ve had from our network of signature shops, their clients, as well as the companies who have advertised in the publication, has far exceeded our expectations,” says Craig Hutchison, CEO Engel & Völkers Southern Africa.

“In order to make the publication more accessible in existing areas and in areas that have been identified for future growth, where there are not yet Engel & Völkers shops, we’ve had to rethink the distribution of the magazine. An electronic version made sense; it gives us a lot more scope in terms of national and international distribution. Clients can receive the publication via email or visit the website,” Hutchison adds.

As the only magazine of its kind available in South Africa that features properties from across the country and from one real estate agency, it has become a popular choice for those wishing to buy or sell, for those who are interested in comparing countrywide property values, and for property analysts, as a source of market trends. In addition, the quality homes, developments and projects featured throughout the magazine, are benefiting from direct enquiries, website hits and sales.

The availability of the magazine in prominent areas and at Engel & Völkers shops and its international flavour has increased investor interest in the quality properties and projects featured throughout the regions where Engel & Völkers is represented. “The introduction of the electronic version will undoubtedly aide our expansion efforts in Southern Africa and we anticipate a tremendous increase in investor interest, both in terms of the sale of real estate and franchises,” Hutchison concludes.

To view the latest electronic Local Guide to Real Estate visit www.localguidetorealestate.co.za or contact an Engel & Völkers shop near you.

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